The Record: 'Signature event': Officials kick off countdown to 79th Troy Turkey Trot

11.10.26
 
"The countdown to this year’s Pioneer Troy Turkey Trot is officially underway.

Registration is open for the city’s 79th running of its annual Thanksgiving Day fundraiser races, which include a 5K, a 10K, a Grade School Mile, and a Turkey Walk. As in past years, all funds will support Joseph’s House and Shelter and the Regional Food Bank. For the first year, the event has a signature sponsor, Pioneer.

Schuyler Bull, vice president and director of marketing and communications for Pioneer, spoke briefly about Pioneer becoming the race’s first Signature Sponsor and couldn’t resist throwing in a pun.
'We’ve been sponsoring the Troy Turkey Trot for 30 years, and when we were asked if we wanted to become a signature sponsor, we said of course. We just knew we had to ‘gobble up’ the chance,' Bull said.'