All Together Forward

Pioneer's New Brand Strategy - All Together Forward

In August 2020, Pioneer launched a new brand strategy and enhanced customer experience - including a new website, URL, email addresses, marketing materials, and much more.

Learn more about our process and related changes below.


As you may know, Pioneer Bank was founded in Troy, NY, as a building loan and savings association more than 130 years ago. From the beginning, our belief was that the customer, our employees, and our community come first.

These founding values still hold true today, but the way we do business has changed. Our company has grown to become more than a Bank, with many additional lines of business including insurance, wealth management, and employee benefits. But we realize this growth may be confusing.

So, we've made some changes.

Pioneer Brand Architecture

We no longer refer to our organization through our various lines of business, but instead we are simply: PIONEER.
Pioneer Bank is now Pioneer graphic
It's a small change with a big impact.
And we are also embracing a new approach that puts you – the customer – at the center of everything we do. Our new customer-centric brand strategy clearly communicates what we are and what we do for each customer.
One company. Seamless, centralized access for everything we do. No more logo soup, no more confusion.
Customer Segments graphic


Brand Promise

We also have a new promise to our customers, one that we will deliver on each and every day:
We will inspire progress one individual, one family, one business, and one community at a time.

Action Statement

With that, we are also proud to share our new Action Statement. More than a motto or tagline, this memorable and powerful Action Statement completely embodies our new approach to doing business:
All Together ForwardTM
We proudly embrace this Action Statement for many reasons:
  • We are one singular company with a singular focus, not a loosely related set of divisions
  • We are a one-stop shop in that all of our products and services are now packaged together to help our customers move forward
  • We're committed to moving our entire community forward

Action Symbol

Lastly, we are also introducing an Action Symbol that acts as a visual representation of All Together ForwardTM.

All Together Forward graphic

While this does not replace our logo, it is a recognizable graphic element that will easily be associated with Pioneer.

See how our Action Symbol was developed by watching this short video:

Visual Changes & Examples

Our marketing and customer materials have also been updated with new colors, photography, and brand elements.

Here are some examples:

Pioneer brand asset collage

Our new website also better represents our new customer-centric approach. Our homepage now features a portal for each customer group we serve – individuals and families, businesses, government entities, community groups, and investors - displaying only the products and services that are applicable to each.

Pioneer new website homepage

In addition, we have also transitioned to a new web address:, and our email addresses now end with, further emphasizing the fact that Pioneer offers more than banking services.

All examples shown are subject to change.

View our Commercials

©Pioneer Benefits Consulting is a marketing name of Anchor Agency Inc., a wholly owned subsidiary of Pioneer Bank. Not FDIC insured. Not Bank Guaranteed. Not a Bank Deposit. Not insured by any Federal Government Agency.

Investments/Insurance: Not FDIC Insured. Not Bank Guaranteed. Not a Bank Deposit. Not Insured by any Government Agency. May go down in value.

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Pioneer Bank and Pioneer Wealth Management are not registered as a broker-dealers or investment advisor. Registered representatives of LPL offer products and services using Pioneer Wealth Management, and may also be employees of Pioneer Bank. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, Pioneer Bank or Pioneer Wealth Management. Securities and insurance offered through LPL or its affiliates are:

State Disclosure - LPL Financial representatives associated with this website may discuss and/or transact securities business only with residents of the following states: AZ, CA, CO, CT, DE, FL, GA, HI, IL, IN, KY, MA, MD, NC, NH, NJ, NM, NY, OH, OK, PA, RI, SC, TN, TX, VA, VT and WA. States may vary based on representative.